Nottingham Building Society is a long-established mutual organisation that helps savers, borrowers, and mortgage brokers across the UK achieve their financial goals. They are known for trusted financial services, a community-first approach, and a genuine focus on supporting members.

Working within such a fast-moving sector, the PR and Content Manager, Tom Bestwick, faced a familiar challenge: proving the value of public relations alongside highly visual, data-rich channels like SEO and paid media. These teams often brought clear, compelling graphs to senior leadership meetings, while PR struggled to showcase its impact in the same way.

Tom needed a way to track media performance, measure awareness, and present PR’s contribution with the same confidence and clarity as his marketing colleagues. The solution?

BoldLens™.

Since implementing BoldLens, Tom has been able to bring highly visual, data-backed reports into leadership conversations, helping PR gain the recognition it deserves across the organisation.

With BoldLens, Nottingham Building Society now measures real-time performance, tracks shifts in sentiment, and demonstrates exactly how PR contributes to their wider strategic goals.

The result? A more visible, more valued PR function that’s fully aligned with the organisation’s mission.

Before BoldLens, it was difficult for Tom to show PR’s tangible impact. Now, the data tells a clear story: increased awareness, stronger engagement, and expanded reach.