This has been the most truly integrated, data-led and impactful campaign we have ever delivered. With everything tracked in such an accessible and insightful way, across all channels we were using, we had ongoing access to data and live reporting in a way we had not experienced previously, telling us things we would never have known and enabling us to demonstrate campaign effectiveness like never before. This campaign has set the benchmark for our campaigning going forward.
BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform’s user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.
BoldLens™ and the Boldspace team have enabled Fridays as a brand to report on our marketing and comms activity in a completely different way. BoldLens™ has helped paint a picture of our entire marketing function and it brings together multiple channels from paid media, PR and social into one platform.
