Market Analytics Platform

Insights

AUDIENCE

Understanding your brand’s target
audience, their behaviours, needs
and trends.

MARKET

Understanding your market size,
share and the activity of your
competitor brands relative to you.

IDENTITY

Your brand’s expression through
both language and design, and how
it’s perceived by your audience.

PRODUCT

Your product range, the demand
for your product/s and the sales of
your product/s.

PEOPLE

The personality, consistency and
value of your employees on your
brand image.

EXPERIENCE

Your consumer journey, brand
experience, and how they are
perceived by your audience.

STRATEGY

The plan behind your business,
brand, communications and
campaign approach.

CREATIVE

The ideas behind the visual and
verbal parts of your campaigns.

CONTENT

The type and mix of content you
create across paid, owned, earned
and social.

MEDIA

The channel placement of your
content and campaigns – and
its effectiveness.