What is Organic Traffic? #
Organic traffic is like visitors to a website or online content who arrive naturally, without the influence of paid advertising. It’s when people find a website or content through search engines like Google, or by following links from other websites or social media without any direct promotion.
Example of Organic Traffic: #
Imagine you’re searching for a recipe for homemade spaghetti ragu on Google. You click on one of the search results that leads you to a food blog. Your visit to that blog without clicking on any ads or sponsored links is an example of organic traffic.
Why Tracking Organic Traffic is Important: #
Tracking organic traffic is important for several reasons:
- Website Performance: It helps brands assess how well their website or content ranks in search engines, which reflects their online visibility.
- Content Evaluation: Brands can analyse which pieces of content are attracting the most organic traffic and adapt their content strategy accordingly.
- SEO Effectiveness: It measures the effectiveness of their search engine optimisation (SEO) efforts in making their content discoverable.
Using Organic Traffic for Data-Driven Decisions: #
For brands looking to stay competitive and adapt to market trends, here’s how to use organic traffic effectively:
- Website Analytics: Use website analytics tools to track and measure organic traffic. Pay attention to metrics like the number of organic visitors, bounce rate, and time spent on the site.
- Content Assessment: Identify which types of content are driving the most organic traffic. Optimise or create more of this content to attract a larger audience.
- Keyword Analysis: Understand which keywords or phrases are bringing in organic traffic. Focus on optimising your content for these keywords to improve rankings.
- Competitor Research: Analyse what keywords and content are driving organic traffic to your competitors. Identify opportunities to outperform them.
- User Experience: Ensure that your website offers a great user experience to keep organic visitors engaged and encourage them to explore further.
- Conversion Tracking: Set up conversion tracking to measure how many organic visitors are taking desired actions on your site, such as making a purchase or signing up for a newsletter.