What is Keyword Search Volume? #
Keyword Search Volume refers to the number of times a specific word or phrase is searched for on search engines like Google within a certain period, typically a month. It helps brands understand how popular or in-demand certain topics or products are among online users.
Example of Keyword Search Volume: #
Imagine you run a pet supply store, and you want to know how often people search for the term “organic dog food” on Google in a month. The keyword search volume for “organic dog food” might be 10,000 searches per month.
Why Tracking Keyword Search Volume is Important: #
Tracking Keyword Search Volume is crucial for several reasons:
- Content Strategy: It helps brands create content and products that align with what their target audience is actively searching for online.
- SEO (Search Engine Optimisation): Brands can optimise their website content by targeting keywords with higher search volumes to improve their chances of ranking higher in search results.
- Market Research: Keyword search volume can provide insights into market demand, allowing brands to identify trends and customer interests.
- Competitive Analysis: Brands can assess the popularity of specific keywords compared to their competitors, helping them refine their strategies.
Using Keyword Search Volume for Data-Driven Decisions: #
For brands looking to stay competitive and adapt to market trends, here’s how to use Keyword Search Volume effectively:
- Keyword Research: Use keyword research tools to find relevant keywords in your industry and determine their search volumes.
- Content Creation: Develop content that targets high-search-volume keywords to attract more organic traffic to your website.
- Product Development: Create or stock products based on keywords with high search volumes to meet customer demand.
- SEO Strategy: Optimise your website’s SEO by incorporating high-volume keywords into your content and metadata.
- Seasonal Trends: Keep an eye on changes in keyword search volume throughout the year to align your marketing efforts with seasonal trends.
- Ad Campaigns: Use keywords with high search volumes in your paid advertising campaigns to reach a larger audience.