In the realm of media and marketing, understanding the distinction between owned, paid and earned media is crucial. While paid media involves promotional efforts through paid channels, and earned media refers to organic publicity gained through word-of-mouth or media coverage, owned media takes a different approach. Owned media refers to the platforms and channels a …
In today’s digital age, effective marketing strategies involve utilising various media channels to reach and engage with target audiences. Three key types of media often come into play: paid media, earned media, and owned media. Each of these media categories has distinct characteristics, benefits, and approaches. In this discussion, we will focus on earned media …
BoldLens™, the marketing analytics platform that tracks all brand communications activity, has announced the appointment of experienced advertising professional Alex Heighes as the platform’s first Commercial Director. Market Analytics Team is Growing Heighes brings 25 years’ experience in the industry, having held roles at Adstream, Omnicom, DDB, and Publicis. He will be responsible for client …
BoldLens™ appoints first Commercial Director And adds to sales team Read More »
Men’s clothing brand Charles Tyrwhitt has chosen Boldspace’s proprietary data and analytics platform BoldLensTM to organise, consolidate and streamline their view of commercial performance from brand activity. Market Analytics for Charles Tyrwhitt BoldLensTM is a data and analytics platform that tracks all brand communications activity across PR, advertising and marketing against a broad range of …
Strategy, integration and data are the three clear challenges facing senior marketing and communications decision-makers, according to the inaugural Boldspace Challenge Report launched today.
Dan Pillay to lead the agency’s fast-growing data & analytics platform BoldLens
