+ Locations Tracked
0
+ Aparthotels Tracked
0
+ Platforms Integrated
0
+ Review Companies Tracked
0
BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform’s user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.
KATIE SHARPLES, HEAD OF COMMUNICATIONS
Locke
Data integration, transparency and effectiveness across an international hotel chain
Background
Locke has 11 hotels in 7 cities across Europe with more locations opening each year. With integrated international campaigns executed by multiple agencies across PR, social media, paid ads, etc. Locke needed a solution to benchmark performance across agencies, territories and channels whilst ensuring that data shared between collaborative internal teams is consistent and reliable to unlock future growth.
Insight
BoldLens™ became the single source of marketing information and insight to provide a streamlined view of important success metrics such as revenue, ADR & RevPar across the entire Locke group. To facilitate deeper analysis, BoldLens™ provided more granular breakdowns across locations, regions and groups.
As well as tracking the health of Locke’s brand as a whole, they can also monitor the PR, social mentions, web activity, and reviews for a specific hotel compared against its individual commercial success metrics.
BoldLens™ overlays bookings as a primary commercial metric on visualisations across the platform, and provides a granular breakdown of the KPI. How many rooms per booking? How many days to book from the first website visit? How much is the average booking value? Locke can track all of this on BoldLens™.
Impact
This tailored, 360 view of brand health, combined with competitor and location context, allowed Locke to understand how key marketing activity such as influencer outreach, and reviews and reputation affected bookings and revenue over time.
Using BoldLens™, Locke were able to successfully track and monitor the commercial impact of multi-channel campaigns and drive incremental booking opportunities. In addition to business growth, Locke were able to significantly reduce time spent generating reports and insights internally, enabling the marketing team to spend more time on strategic actions.
