Media

Public relations (PR) and communications hold significant influence in shaping brand reputation and engaging target audiences. In today’s data-driven landscape, measuring the return on investment (ROI) for PR and earned media initiatives has become a priority. This guide explores strategies and key performance indicators (KPIs) for effective ROI measurement and offers insightful takeaways for Chief …

Maximising ROI Tracking for PR and Communications: Insights for CMOs and CCOs Read More »

In today’s dynamic digital marketing landscape, PR and earned media campaigns have taken centre stage for organisations striving to bolster their online presence and brand reputation. Amidst the multifaceted aspects that contribute to the triumph of these campaigns, referral traffic emerges as a pivotal factor. This article will explore the significance of referral traffic in …

Referral Traffic: A Critical Element for PR and Earned Media Success Read More »

In the dynamic world of marketing, understanding the distinctions between paid, earned, and owned media is essential. In this blog, we will unravel the power of paid , exploring its unique advantages and strategies for maximising marketing success. Our latest blog in our three part series, we explore paid media. What is Paid Media Any …

Paid Media Explained Read More »

In the realm of media and marketing, understanding the distinction between owned, paid and earned media is crucial. While paid media involves promotional efforts through paid channels, and earned media refers to organic publicity gained through word-of-mouth or media coverage, owned media takes a different approach. Owned media refers to the platforms and channels a …

What is Owned Media and how to use it Strategically Read More »

In today’s digital age, effective marketing strategies involve utilising various media channels to reach and engage with target audiences. Three key types of media often come into play: paid media, earned media, and owned media. Each of these media categories has distinct characteristics, benefits, and approaches. In this discussion, we will focus on earned media …

Understanding Earned Media and what it means for Strategy Read More »