Data

Brand measurement is a critical component in understanding and influencing performance over time. Yet, defining one overarching metric to monitor and assess brand health, awareness, and success remains a challenge with so many different metrics forming part of the overall definition of brand “success”. The challenge of accurate measurement, combined with fear around cost and …

Brand pulse checks: Tracking consumer awareness doesn’t need to cost the earth – The power of real-time qualitative + quantitative. Read More »

The amount of time and energy that should be spent analysing your competitive set’s performance vs your own is a topic that can often be debated internally. On the one hand the lion’s share of your attention is best spent making your own brand the best it can be without too much time looking over …

Competitor benchmarking: How to track success relative to your market – the power of ‘share ofs’. Read More »

Discover the top 10 metrics you need to track to measure your brand growth, including customer acquisition cost, customer lifetime value, conversion rate, churn rate, brand awareness and consideration, website traffic and engagement, media and social media, search performance, market share and competitor performance, and customer satisfaction and net promoter score. BoldLens can help you access, interpret and understand these metrics, saving you development costs and time. Contact us today to supercharge your brand growth.

In today’s data-driven world, marketers have access to an overwhelming amount of information. As a Chief Marketing Officer (CMO), the ability to effectively analyse and interpret this data is crucial for making informed decisions and driving marketing success. Data visualisation emerges as a powerful tool that allows CMOs to transform complex data sets into easily …

5 Quick Tricks CMOs can use to Master the Power of Data Visualisation Read More »

Fostering collaboration in data visualisation is crucial for CMOs to create a data-driven culture and harness the full potential of their marketing and comms teams. By involving analysts, designers, and other stakeholders in the visualisation process, CMOs can benefit from diverse perspectives, innovative insights, and collective expertise. 86% of employees in leadership positions blame lack …

Unlocking the Full Potential of Data Visualisation with Collaborative Insights Read More »

Telling a compelling story through data visualisation is a powerful way for CMOs to engage stakeholders and drive organisational alignment. By creating visual narratives that captivate stakeholders, CMOs can effectively communicate insights, convey the significance of the data, and inspire decision making. 93% agree data storytelling drives revenue-increasing decisions. (Leapmesh) What data storytelling means for …

Storytelling with Data: Using Data Visualisations and Captivate Your Audience Read More »

Simplifying complexity is a key principle for CMOs to ensure the effectiveness of data visualisation. By presenting critical information in a concise and visually appealing manner, CMOs can facilitate better understanding and decision-making. Researchers in the Rochester review say that 50% of the human brain is used to process visual information. What simplify complexity means …

How Simplifying Complexity for Data Visualisation Provides Impactful Insights Read More »

Defining clear objectives is a critical first step for CMOs to harness the power of data visualisation effectively. By establishing specific marketing challenges to address, CMOs can ensure that their data visualisations are purposeful and focused. Those who set actionable tasks for their goals and initiate weekly progress reporting tend to achieve 40% more than …

From Data to Insights: How Clear Objectives Transform Your Visualisations Read More »

In today’s highly competitive business landscape, successful branding plays a crucial role in capturing the attention and loyalty of customers. While branding was once based on intuition and creative instincts, the emergence of data-driven approaches has transformed the way businesses build and manage their brands. In this blog post, we will explore the concept of …

Data-Driven Branding: Leveraging Insights for Informed Decision Making Read More »

As the marketing landscape becomes increasingly data-centric, the role of data analytics in shaping successful marketing strategies is more critical than ever. Chief Marketing Officers (CMOs) must stay ahead of the curve by understanding the evolving trends and predictions in data analytics. In this blog post, we will explore the future of data analytics in …

The Future of Data Analytics in Marketing: Trends and Predictions for CMOs in 2023 Read More »