Market Analytics Platform

Author name: Greg McCann

data transformation

How a single dashboard transforms data management

In the digital age, businesses and organisations are flooded with data from various sources. This data comes from website analytics, social media platforms, customer databases, sales records, and more. While this wealth of information can be a valuable asset, it can also become overwhelming and challenging to manage. This is where the importance of collecting […]

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clean data

Understanding the importance of clean data

Clean data is the lifeblood of any organisation in today’s data-driven world. It’s not merely an option but a fundamental necessity for informed decision-making, operational efficiency, customer satisfaction, and overall business success. Clean data refers to data that is accurate, consistent, complete, and free from errors or inconsistencies. It’s data that can be relied upon

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seo vs sem

What separates search engine marketing from search engine optimisation

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are two essential components of a comprehensive digital marketing strategy. While both are aimed at improving a website’s visibility in search engine results, they differ in their approaches, goals, and execution. In this article, we will explore the distinctions between SEO and SEM to help you

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How to measure consideration engagement on social media

Social media for consideration audience engagement focuses on nurturing relationships with your audience members who are in the consideration stage of their buyer’s journey. This involves providing valuable and detailed information about your products or services, addressing their specific needs and pain points, and showcasing how your brand can fulfil those requirements. Your content should

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Location segmenting

How segmenting in BoldLens by region, location and sub-brand leaves your agencies with nowhere to hide in 2024.

Brands and agencies constantly seek ways to assess the effectiveness of their strategies, monitor performance, and adapt to changing market conditions. In this article, we’ll explore how the ability to filter by region, location, and sub-brand within BoldLens, completely transforms the way brands can judge and measure the success (or failure) of their work and

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How to measure awareness engagement on social media

Social media for awareness audience engagement involves strategically using social media platforms to raise awareness about your brand, connect with your target audience, and foster meaningful interactions. It’s about creating and sharing content that resonates with your audience’s interests and needs while maintaining a professional and clear tone. This content should aim to educate, inform,

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roi

Maximising ROI Tracking for PR and Communications: Insights for CMOs and CCOs

Public relations (PR) and communications hold significant influence in shaping brand reputation and engaging target audiences. In today’s data-driven landscape, measuring the return on investment (ROI) for PR and earned media initiatives has become a priority. This guide explores strategies and key performance indicators (KPIs) for effective ROI measurement and offers insightful takeaways for Chief

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referral traffic

Referral Traffic: A Critical Element for PR and Earned Media Success

In today’s dynamic digital marketing landscape, PR and earned media campaigns have taken centre stage for organisations striving to bolster their online presence and brand reputation. Amidst the multifaceted aspects that contribute to the triumph of these campaigns, referral traffic emerges as a pivotal factor. This article will explore the significance of referral traffic in

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