The significance of brand value cannot be overstated, it’s the cornerstone upon which success is built, a testament to a company’s reputation, trust, and market position. At the heart of this lies the need for effective evaluation. To plot a route to greater brand value generation and optimisation, and yet…brand measurement stands both revered and …
Revolutionizing Brand Measurement: InstantInsight Unveiled Read More »
Looking for that elusive productivity hack? We’ve all experienced the false dawns promised by automation and the marketing tools “to rule them all”. Outside of technology solutions, there’s a seemingly endless thread of “expert” tips on LinkedIn pointing to how we can improve focus or our workflows (batch tasks, anyone?). The problem with all these …
The days of spending hours creating and interpreting monthly marketing reports and board meeting presentations are over. By leveraging AI-powered executive summaries and machine learning insights, marketers and business leaders can gain an actionable understanding of their data in a fraction of the time. Not only does this save days of manual labour, but it …
Brand measurement is a critical component in understanding and influencing performance over time. Yet, defining one overarching metric to monitor and assess brand health, awareness, and success remains a challenge with so many different metrics forming part of the overall definition of brand “success”. The challenge of accurate measurement, combined with fear around cost and …
