Track brand performance across all channels from one simple dashboard

Track brand performance across all channels from one simple dashboard

BoldLens™ AI is the only tracking and optimisation platform your team needs for complete brand intelligence. Monitor your marketing and communications activity across paid, owned, earned and social media in real-time, all in one place.

Scorecard

How it works

Track performance across every channel

BoldLens™ AI is your team’s single source of truth on all paid, owned, earned and social media activity, reported in real-time.

Optimise your full marketing funnel

Drive smarter decisions from awareness to conversion with automated AI analysis, market intelligence and media mix modelling.

Prove your brand worth

Understand the true impact of all brand activity and measure the return on your complete marketing spend.

Core dashboard

Brand scorecard

Stay in control with a live, full-funnel snapshot
of your brand performance.

See it all

Customise your brand scorecard to track full-funnel performance in one simple view. Monitor key metrics including brand awareness, press coverage, social mentions, share of search, sentiment, traffic, leads and revenue in real-time. Benchmark and track KPIs daily, monthly and yearly with simple comparisons over time, and filter by group, brand, sub-brand and location.

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Key feature

AI Analysis

Understand and report on all your brand metrics.

Make smarter decisions

Fully understand what’s working, what’s not, and what to do next with clear, actionable AI analysis, delivered directly to your inbox. BoldLens™ AI contextualises trends, highlights key takeaways and sends you competitor activity alerts so you can put your data to work.

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Core dashboard

Market Intelligence

Discover your unfair advantage with a clear, concise breakdown of your performance vs your competitors’ including consumer polling, Share of Voice, Share of Search, Share of Traffic and marketing effectiveness.

Discover your unfair advantage

Pulse checks
Share of voice
Share of search
Share of traffic
Sentiment analysis

Pulse checks

Measure awareness, consideration and conversion with automated monthly surveys (pulse checks), alongside market and competitor benchmarking.

Test creative and messaging before launch and optimise campaigns with verified respondent data.

Share of voice

Measure your brand’s Share of Voice to understand how much media and social buzz you’re generating compared to competitors. Use BoldLens™ AI to pinpoint the moments that move the needle and track if you’re closing or widening the gap. 

Share of search

Monitor how well your brand is performing in organic search compared to your competitors. Use concrete data to boost your search visibility and capture more search traffic.

Share of traffic

Benchmark your performance against the market and get the insights you need to outperform the competition. 

Sentiment analysis

Get a complete picture of your brand’s reputation by monitoring sentiment across both press and social media. Track customer feedback, NPS scores and industry-specific reviews to evaluate brand health.

Core dashboard

Brand Exposure

Monitor global media, social listening and paid campaign performance, all consolidated into a single view.

Simplify complex data

Get real-time visibility of your brand reach across paid, owned, earned and social media and the impact it’s having on your business. Simple dashboards make it easy to identify where you’re winning and which areas need strategic adjustments. Core dashboards include media monitoring, social listening, earned media effectiveness and paid media performance.

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Key feature

Media monitoring

Instantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.

Key feature

Social listening

Keep tabs on all online conversations about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions.

Key feature

Paid media performance

Centralise all paid media performance data, including channels like Google Ads, Facebook Ads and LinkedIn Ads, in one platform. Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.

Key feature

Media mix modelling

Optimise your media spend with real-time
performance insights.

Spend smarter on all channels

Use actionable insights to allocate budgets wisely, optimise cross-channel campaigns and drive maximum ROI with ease. Media mix modelling displays over and under performance across TV, digital, social, print and more, telling you where to re-allocate spend for best results.

Key feature

Activity

Link every brand activity to measurable business impact.

Connect actions to outcomes

Track every brand move and its impact across the full marketing funnel, from consumer awareness and branded search, to sign-ups, enquiries and revenue. Show the C-suite the true value of paid, owned, earned and social media efforts both segmented and combined – with bite-size analysis on what’s working (and what’s not) at a click.

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Key feature

Budget & ROI tracking

Grow your brand with real-time, data-powered
insights on budget and ROI.

Prove your brand worth

Easily visualise your budgets and spending across all activity, whether media spend, agency or partner fees. Track all ROI – from easier-to-track paid media efforts such as performance marketing to traditionally harder-to-quantify results, such as on agency fees or thought leadership launches.

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Meet the team

Dan Pillay

Dan Pillay, Head of Product

Millan Lakhani

Millan Lakhani, Lead Software Engineer (BoldLens)

Nick Ford-Young

Nick Ford-Young, Co-CEO

Mike Robb

Mike Robb, Co-CEO

Chloe Beckett

Chloe Beckett, Strategy Director

Tom Hill

Tom Hill, Account Manager

Jake Shepherd-Smith

Jake Shepherd-Smith, Account Executive

Prove your brand's worth

Start your free trial today and level up your brand and marketing strategy with real insights.

BOLDLENS