Market Analytics Platform

Your Single Source of Brand Truth

BoldLensTM is a marketing AI platform that tracks all your brand communications across paid, owned, earned and social, relative to your competition and overlays the effects on your commercials, 24/7.

From search and sales to reputation and revenue, our cutting-edge technology benchmarks, monitors and reports back, giving you instant insights and simple actions to ensure you win, direct to your inbox.

BoldLens is the future of brand analytics. See more, react faster and find the gap.  

Market Analytics Platform

Make Your Data Count

BoldLensTM is a marketing analytics platform that tracks all your brand communications activity across paid, owned, earned and social, and overlays the commercials you care about, all in one place, visible to you 24/7.

Our simple, intuitive platform ties all your brand communications directly to your bottom line. From search and sales to revenue and reputation, BoldLens™ pieces it all together.

See more, react faster, and find the gap.

Market Analytics Platform

Growth Tracking

View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.

Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.

Growth Tracking

View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.

Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.

Brand Exposure

Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.

We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.

Brand Exposure

Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.

We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.

Audience & Traffic

Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.

Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.

Audience & Traffic

Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.

Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.

Sales & Product

Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.

View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.

Sales & Product

Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.

View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.

Market Intelligence

Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.

Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.

Market Intelligence

Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.

Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.

Reputation

Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.

Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.

marekting analytics
marekting analytics

Reputation

Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.

Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.

Growth Tracking

View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.

Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.

Growth Tracking

View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.

Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.

What BoldLens™ can do for you

Market Analytics Platform

Understand your brand landscape

Track the growth of your brand’s meaning, impact and reputation, in one simple place, 24/7.

Market Analytics Platform

Democratize Your Data

Let your whole organisation make decisions driven by data with a simple, intuitive dashboard that empowers and informs all departments.

Market Analytics Platform

Prove your worth

Tie all work to commercials with an accurate view of ROI across your full sales funnel, relative to your market and competition, reported in real-time.

Market Analytics Platform

Inform your actions

See what’s working, what’s not, and what to do next with actionable insights and predictive AI, minimising wasted budget and maximising success.

Whole World Brand View™

Brand data is often siloed between different departments and agencies. This will never capture the true value or meaning that you need. BoldLens™ gives you the big picture, and then breaks it down. We track 14 key areas for your brand’s success. We call this your Whole World Brand View™.

01

AUDIENCE

Understanding your brand’s target audience, their behaviours, needs and trends.

02

MARKET

Understanding your market size, share and the activity of your competitor brands relative to you.

03

IDENTITY

Your brand’s expression through both language and design, and how it’s perceived by your audience.

04

PRODUCT

Your product range, the demand for your product/s and the sales of your product/s.

05

PEOPLE

The personality, consistency and value of your employees on your brand image.

06

EXPERIENCE

Your consumer journey, brand experience, and how they are perceived by your audience.

07

STRATEGY

The plan behind your business, brand, communications and campaign approach.

08

CREATIVE

The ideas behind the visual and verbal parts of your campaigns.

09

CONTENT

The type and mix of content you create across paid, owned, earned and social.

10

MEDIA

The channel placement of your content and campaigns – and its effectiveness.

11

ENGAGEMENT

The frequency your audience likes, shares, comments or clicks on your communications.

12

CONVERSION

The frequency of purchase at your various points of sale.

13

LOYALTY

The propensity of your brand to drive repeat purchases and referrals.

14

REPUTATION

The overall perception of and sentiment towards your brand.

Clients

Market Analytics Platform

Real-time tracking, real results

Post Office used BoldLens™ to measure, optimise and track the impact of the Save Our Cash campaign.

BoldLens™ enabled Post Office to build an integrated strategy reacting in real-time, unveiling opportunities, narratives and utilising the most effective channels.

The visibility and reactivity BoldLens™ provided resulted in 8703 letters being sent to MPs via the campaign hub and 75 policymakers voicing public support. This finally resulted in a change to national legislation in the Queen’s Speech in May 2022.

Are we getting in front of our audience?

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Quiz completions

Do they take action and contact MPs?

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MP letters sent

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Are we getting in front of our audience?

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Are they being driven to our website?

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Do they engage with our content?

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Do they take action and contact MPs?

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BoldLens™ has the breadth & depth of data that our industry needs, whilst removing the barriers and focusing on value and insight. The ability to monitor brand & PR activity alongside business results is a huge win for the business. On top of this, their client support team are excellent at listening to new feature requests and keeping you informed on new developments. If you’re looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.

Locke

Alan Gurney, Head of Marketing UK & Ireland

Market Analytics Platform

This has been the most truly integrated, data-led and impactful campaign we have ever delivered. With everything tracked in such an accessible and insightful way, across all channels we were using, we had ongoing access to data and live reporting in a way we had not experienced previously, telling us things we would never have known and enabling us to demonstrate campaign effectiveness like never before. This campaign has set the benchmark for our campaigning going forward.

Post Office

Kenneth Pritchard, Head of Parliamentary Affairs

Market Analytics Platform

BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform's user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.

Locke

Katie Sharples, Head of Communications

Market Analytics Platform

BoldLens™ and the Boldspace team have enabled Fridays as a brand to report on our marketing and comms activity in a completely different way. BoldLens™ has helped paint a picture of our entire marketing function and it brings together multiple channels from paid media, PR and social into one platform.

Fridays

Sophie Eeles, PR Manager

Market Analytics Platform