Track performance across every channel
BoldLens™ AI is your team’s single source of truth on all paid, owned, earned and social media activity, reported in real-time.
BoldLens™ AI is the only tracking and optimisation platform your team needs for complete brand intelligence. Monitor your marketing and communications activity across paid, owned, earned and social media in real-time, all in one place.
BoldLens™ AI is your team’s single source of truth on all paid, owned, earned and social media activity, reported in real-time.
Drive smarter decisions from awareness to conversion with automated AI analysis, market intelligence and media mix modelling.
Understand the true impact of all brand activity and measure the return on your complete marketing spend.
Stay in control with a live, full-funnel snapshot
of your brand performance.
Customise your brand scorecard to track full-funnel performance in one simple view. Monitor key metrics including brand awareness, press coverage, social mentions, share of search, sentiment, traffic, leads and revenue in real-time. Benchmark and track KPIs daily, monthly and yearly with simple comparisons over time, and filter by group, brand, sub-brand and location.
Book a demoUnderstand and report on all your brand metrics.
Fully understand what’s working, what’s not, and what to do next with clear, actionable AI analysis, delivered directly to your inbox. BoldLens™ AI contextualises trends, highlights key takeaways and sends you competitor activity alerts so you can put your data to work.
Book a demoDiscover your unfair advantage with a clear, concise breakdown of your performance vs your competitors’ including consumer polling, Share of Voice, Share of Search, Share of Traffic and marketing effectiveness.
Monitor global media, social listening and paid campaign performance, all consolidated into a single view.
Get real-time visibility of your brand reach across paid, owned, earned and social media and the impact it’s having on your business. Simple dashboards make it easy to identify where you’re winning and which areas need strategic adjustments. Core dashboards include media monitoring, social listening, earned media effectiveness and paid media performance.
Book a demoInstantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.
Keep tabs on all online conversations about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions.
Centralise all paid media performance data, including channels like Google Ads, Facebook Ads and LinkedIn Ads, in one platform. Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.
Optimise your media spend with real-time
performance insights.
Use actionable insights to allocate budgets wisely, optimise cross-channel campaigns and drive maximum ROI with ease. Media mix modelling displays over and under performance across TV, digital, social, print and more, telling you where to re-allocate spend for best results.
Link every brand activity to measurable business impact.
Track every brand move and its impact across the full marketing funnel, from consumer awareness and branded search, to sign-ups, enquiries and revenue. Show the C-suite the true value of paid, owned, earned and social media efforts both segmented and combined – with bite-size analysis on what’s working (and what’s not) at a click.
Book a demoGrow your brand with real-time, data-powered
insights on budget and ROI.
Easily visualise your budgets and spending across all activity, whether media spend, agency or partner fees. Track all ROI – from easier-to-track paid media efforts such as performance marketing to traditionally harder-to-quantify results, such as on agency fees or thought leadership launches.
Book a demo