- London
- ｜11:28｜
- Thursday
Make Your Data Count
BoldLensTM is a marketing analytics platform that tracks all your brand communications activity across paid, owned, earned and social, and overlays the commercials you care about, all in one place, visible to you 24/7.
Our simple, intuitive platform ties all your brand communications directly to your bottom line. From search and sales to revenue and reputation, BoldLens™ pieces it all together.
See more, react faster, and find the gap.
Make Your Data Count
BoldLensTM is a marketing analytics platform that tracks all your brand communications activity across paid, owned, earned and social, and overlays the commercials you care about, all in one place, visible to you 24/7.
Our simple, intuitive platform ties all your brand communications directly to your bottom line. From search and sales to revenue and reputation, BoldLens™ pieces it all together.
See more, react faster, and find the gap.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Brand Exposure
Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.
We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.
Brand Exposure
Track global media monitoring, social listening, and paid campaign performance – overlaid with your bespoke commercials and ROI, all in one place.
We simplify and deconstruct complex data so you can see what’s working, what’s not, where you’re winning big and where to change strategy.
Audience & Traffic
Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.
Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.
Audience & Traffic
Understand your audience, including engagement across devices, locations, media, and creative, and tie behaviour to commercial impact.
Monitor your inbound traffic segmented by paid, owned, earned and social media and learn the value of each link by tracking the consumer journey through to revenue.
Sales & Product
Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.
View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.
Sales & Product
Follow company sales performance at a macro and micro level – including orders, revenue, average order value and product breakdowns.
View inventory, SKUs and product categories broken down by region and sub-brand to gain a real-time picture of your product.
Market Intelligence
Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.
Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.
Market Intelligence
Gain deep competitor intelligence, tailored to you, by tracking your competitive set/s and monitoring share of voice, share of traffic, share of search and excess share of search.
Understand your relative market position by monitoring search rankings and keyword opportunities, as well as seeing where your competitors are spending their budgets.
Reputation
Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.
Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.
Reputation
Monitor your reputation through sentiment tracking across press and social to provide a holistic view of brand health and consumer perception.
Collate external reviews and ratings from industry-specific platforms as well as internal benchmarks – from NPS scores to customer feedback.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
Growth Tracking
View a snapshot of your entire brand communications performance on the Overview page. Monitor web traffic, sales, leads, conversions, organic branded search, press coverage, social mentions, and positivity ratings.
Track your KPIs day-on-day, month-on-month, and year-on-year. If KPIs dip below a set level, BoldLens™ alerts you to the issue so you can immediately get back on track.
What BoldLens™ can do for you
Build Brand Value
Own your brand’s performance. Track the growth of your meaning, reputation and worth in real-time.
Real-Time ROI
Real-time reports ensure you have an accurate view of your business performance, relative to your market and competition.
Democratize Your Data
The simple, intuitive dashboard empowers all levels of an organisation to make decisions driven by data.
Predictive AI
Predictive insights show you what’s working and guide what you do next, so you can minimise wasted budget and maximise success.
Whole World Brand View™
Brand data is often siloed between different departments and agencies. This will never capture the true value or meaning that you need. BoldLens™ gives you the big picture, and then breaks it down. We track 14 key areas for your brand’s success. We call this your Whole World Brand View™.
01
AUDIENCE
02
MARKET
03
IDENTITY
04
PRODUCT
05
PEOPLE
06
EXPERIENCE
07
STRATEGY
08
CREATIVE
09
CONTENT
10
MEDIA
11
ENGAGEMENT
12
CONVERSION
13
LOYALTY
14
REPUTATION
Post Office
Post Office used BoldLens™ to measure, optimise and track the impact of the Save Our Cash campaign.
BoldLens™ enabled Post Office to build an integrated strategy reacting in real-time, unveiling opportunities, narratives and utilising the most effective channels.
The visibility and reactivity BoldLens™ provided resulted in 8703 letters being sent to MPs via the campaign hub and 75 policymakers voicing public support. This finally resulted in a change to national legislation in the Queen’s Speech in May 2022.
We track everything in real-time.
1
Are we getting in front of our audience?
+ TOTAL ARTICLES
2
Are they being driven to our website?
+ SESSIONS
3
Do they engage with our content?
+ QUIZ COMPLETIONS
4
Do they take action and contact MPs?
+ MP LETTERS SENT
1
Are we getting in front of our audience?
+ TOTAL ARTICLES
2
Are they being driven to our website?
+ SESSIONS
3
Do they engage with our content?
+ QUIZ COMPLETIONS
4
Do they take action and contact MPs?
+ QUIZ COMPLETIONS
This has been the most truly integrated, data-led and impactful campaign we have ever delivered. With everything tracked in such an accessible and insightful way, across all channels we were using, we had ongoing access to data and live reporting in a way we had not experienced previously, telling us things we would never have known and enabling us to demonstrate campaign effectiveness like never before. This campaign has set the benchmark for our campaigning going forward.
Post Office
Kenneth Pritchard, Head of Parliamentary Affairs
BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform's user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.
Locke
Katie Sharples, Head of Communications
BoldLens™ and the Boldspace team have enabled Fridays as a brand to report on our marketing and comms activity in a completely different way. BoldLens™ has helped paint a picture of our entire marketing function and it brings together multiple channels from paid media, PR and social into one platform.
Fridays
Sophie Eeles, PR Manager
