Track performance across every channel
BoldLens™ AI is your team’s single source of truth on all paid, owned, earned and social media activity, reported in real-time.
Track brand performance across all channels from one simple dashboard
Track brand performance across all channels from one simple dashboard
BoldLens™ AI is the only tracking and optimisation platform your team needs for complete brand intelligence. Monitor your marketing and communications activity across paid, owned, earned and social media in real-time, all in one place.
How it works
Optimise your full marketing funnel
Drive smarter decisions from awareness to conversion with automated AI analysis, market intelligence and media mix modelling.
Prove your brand worth
Understand the true impact of all brand activity and measure the return on your complete marketing spend.
Core dashboard
Brand scorecard
Stay in control with a live, full-funnel snapshot
of your brand performance.
See it all
Customise your brand scorecard to track full-funnel performance in one simple view. Monitor key metrics including brand awareness, press coverage, social mentions, share of search, sentiment, traffic, leads and revenue in real-time. Benchmark and track KPIs daily, monthly and yearly with simple comparisons over time, and filter by group, brand, sub-brand and location.
Book a demoKey feature
AI Analysis
Understand and report on all your brand metrics.
Make smarter decisions
Fully understand what’s working, what’s not, and what to do next with clear, actionable AI analysis, delivered directly to your inbox. BoldLens™ AI contextualises trends, highlights key takeaways and sends you competitor activity alerts so you can put your data to work.
Book a demoCore dashboard
Market Intelligence
Discover your unfair advantage with a clear, concise breakdown of your performance vs your competitors’ including consumer polling, Share of Voice, Share of Search, Share of Traffic and marketing effectiveness.
Discover your unfair advantage
Pulse checks
Share of voice
Share of search
Share of traffic
Sentiment analysis
Pulse checks
Measure awareness, consideration and conversion with automated monthly surveys (pulse checks), alongside market and competitor benchmarking.
Test creative and messaging before launch and optimise campaigns with verified respondent data.
Share of voice
Measure your brand’s Share of Voice to understand how much media and social buzz you’re generating compared to competitors. Use BoldLens™ AI to pinpoint the moments that move the needle and track if you’re closing or widening the gap.
Share of search
Monitor how well your brand is performing in organic search compared to your competitors. Use concrete data to boost your search visibility and capture more search traffic.
Share of traffic
Benchmark your performance against the market and get the insights you need to outperform the competition.
Sentiment analysis
Get a complete picture of your brand’s reputation by monitoring sentiment across both press and social media. Track customer feedback, NPS scores and industry-specific reviews to evaluate brand health.
Core dashboard
Brand Exposure
Monitor global media, social listening and paid campaign performance, all consolidated into a single view.
Simplify complex data
Get real-time visibility of your brand reach across paid, owned, earned and social media and the impact it’s having on your business. Simple dashboards make it easy to identify where you’re winning and which areas need strategic adjustments. Core dashboards include media monitoring, social listening, earned media effectiveness and paid media performance.
Book a demoKey feature
Media monitoring
Instantly know when a journalist, news outlet, or publication mentions your brand anywhere in the world. Track reach, engagement and sentiment across online media, print, and broadcast.
Key feature
Social listening
Keep tabs on all online conversations about your brand, competitors and key topics on all major social platforms. Gain valuable insights into sentiment and competitor mentions.
Key feature
Paid media performance
Centralise all paid media performance data, including channels like Google Ads, Facebook Ads and LinkedIn Ads, in one platform. Compare paid media performance with earned and owned channels for a holistic view of your marketing efforts.
Key feature
Media mix modelling
Optimise your media spend with real-time
performance insights.
Spend smarter on all channels
Use actionable insights to allocate budgets wisely, optimise cross-channel campaigns and drive maximum ROI with ease. Media mix modelling displays over and under performance across TV, digital, social, print and more, telling you where to re-allocate spend for best results.
Key feature
Activity
Link every brand activity to measurable business impact.
Connect actions to outcomes
Track every brand move and its impact across the full marketing funnel, from consumer awareness and branded search, to sign-ups, enquiries and revenue. Show the C-suite the true value of paid, owned, earned and social media efforts both segmented and combined – with bite-size analysis on what’s working (and what’s not) at a click.
Book a demoKey feature
Budget & ROI tracking
Grow your brand with real-time, data-powered
insights on budget and ROI.
Prove your brand worth
Easily visualise your budgets and spending across all activity, whether media spend, agency or partner fees. Track all ROI – from easier-to-track paid media efforts such as performance marketing to traditionally harder-to-quantify results, such as on agency fees or thought leadership launches.
Book a demoWhat they think
Rhiannon Scarlett,
Chief Marketing Officer
BoldLens™ and the Boldspace team have enabled Fridays as a brand to report on our marketing and comms activity in a completely different way. BoldLens™ has helped paint a picture of our entire marketing function and it brings together multiple channels from paid media, PR and social into one platform.
Katie Sharples,
Head of Communications
BoldLens™ has transformed how we measure the success of our media and communications at Locke. The platform's user-friendly experience, combined with its bespoke data analysis, has provided us a more sophisticated understanding of the effectiveness of our communications activity, and provided us with valuable data that has helped to inform our brand strategy.
Kenneth Pritchard,
Head of Parliamentary Affairs
This has been the most truly integrated, data-led and impactful campaign we have ever delivered. With everything tracked in such an accessible and insightful way, across all channels we were using, we had ongoing access to data and live reporting in a way we had not experienced previously, telling us things we would never have known and enabling us to demonstrate campaign effectiveness like never before. This campaign has set the benchmark for our campaigning going forward.
Lesley McPherson,
Head of PR
Boldspace are absolutely brilliant. From day-to-day press office delivery right through to senior counsel at CEO level, their team are excellent at every part of the brief. They are a vital partner.
Meet the team
Dan Pillay, Head of Product
Millan Lakhani, Lead Software Engineer (BoldLens)
Nick Ford-Young, Co-CEO
Mike Robb, Co-CEO
Chloe Beckett, Strategy Director
Tom Hill, Account Manager
Jake Shepherd-Smith, Account Executive
Prove your brand's worth
Start your free trial today and level up your brand and marketing strategy with real insights.
